Space Coast Office of Tourism Wins Silver Flagler Award

Space Coast Office of Tourism Wins Silver Flagler Award

Cocoa Beach, FL (Sept 1, 2022) – The Space Coast Office of Tourism was awarded a Silver Flagler Award in the Radio Advertising category for the “On The Space Coast” ads during the 2022 Florida Governor’s Conference on Tourism in Boca Raton, Florida. The Flagler Awards is an annual statewide competition created by VISIT FLORIDA recognizing outstanding Florida tourism marketing and honoring the countless individuals and organizations that help position Florida as the No. 1 travel destination in the world. Named after Henry Flagler, the awards were established in 2000 and are open to all individuals, private businesses and not-for-profit organizations offering a product or service that promotes tourism to or within the state of Florida.

The ads were played on the Space Coast Grooves Pandora station created in Spring/Summer 2021 as a unique way to inspire Summer getaway planning. Fans, industry partners, and Space Coast Office of Tourism staff chose their favorite summer songs and tunes that remind them of the Space Coast. This collection includes classics by the Beach Boys and Jimmy Buffett for beachy vibes to tracks like Sinatra’s Fly Me to The Moon, Elton John’s Rocket Man, and Bowie’s Space Oddity to evoke the Space half of our name. The ads encouraged listeners to open the station or click a banner to find out more about the Space Coast and how to plan a trip here.

“We’re honored to be ranked among these other top destinations and receive recognition for our team’s hard work,” says Peter Cranis, Executive Director. “Last year, our Pandora station was a huge success as it attracted 15,000 total listeners with 109,000 total spins and an average listening time of 24 minutes.”

This contributed to over 800,000 website visitors, 63,448 flight bookings and 20,988 hotel bookings during this campaign. It also generated 74,022 Valued Conversions on the website, including 5,675 Vacation Planner requests/views and 2,788 e-newsletter sign-ups, over 140 million impressions across the integrated media channels, and a click-through rate of 0.57% across all platforms.

Green Gables at the Historic Riverview Village, a local historic home and member of the Museums of Brevard group, also won bronze for their “Wash Your Hands” video in the Creativity in Public Relations category. Elementary teacher Marion Ambrose created a quarantine parody of Disney’s “Let It Go” with the help of fourth graders, teachers, and the principal at Holy Name of Jesus School in Indialantic. Since the crisis, their class service project to support the efforts to save Green Gables had to stop, with the pandemic, so they hoped doing this video would bring smiles, joy and awareness to everyone.

 

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Media Contact:
Meagan Happel, PR Manager
Meagan.Happel@visitspacecoast.com
321-474-2204