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2021 End of Year Review

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2021 End of Year Review Business Infographic2021 End of Year Review Marketing Infographic

 

The following is a text version of the information presented in the above Infographics

Space Coast Office of Tourism: 2021 Year in Review

Launches
  • 31 Launches from Kennedy Space Center and Cape Canaveral Space Force Station
Tourism Development Tax
  • Tourism Development Tax is up +5.7% vs 2019
    • FY 2018-2019 TDT: 16.02 Million Dollars
    • FY 2020-2021 TDT: 16.94 Million Dollars
Hotels
  • 10,670 Hotel Rooms in Brevard County
    • Hotels Rooms up 16% from 2019
  • 2.32 Million Hotel Rooms Sold
Port Canaveral
  • Port Canaveral is the 2nd busiest cruise port in the world
  • Port Canaveral was named Best Homeport in the US by Cruise Hive
Film on the Space Coast
  • 26 Film Permits were Issued by the Brevard County
  • 10 Major Productions Filmed on the Space Coast
Major Event Support
  • $221,500 Awarded
  • Recipients:
    • Great Florida Air Show
    • Cocoa Beach Air Show
    • Thunder on Cocoa Beach
  • Over $45 Million Dollars estimated economic impact
Grants
  • Tourism and lagoon
    • 13 Grants Awarded
    • $841,668 put towards shoreline restoration, enhancing parks, and education
  • Sports
    • 21 Events Awarded
    • $174,850 funded with an estimated economic impact of $28 Million
  • Cultural
    • 17 Grants Awarded
    • $140,000 invested in Arts and Culture in Brevard County with an economic impact over $7.3 Million Dollars
  • Capital Facilities
    • 1 Grant Awarded
    • $1,000,000 for Lori Wilson Park Restoration Project
Marketing Campaigns
  • $92 Million Dollars in Direct User Spend
  • $2.85 Million Dollar Budget
  • Return on Investment of 33 to 1
Digital Media
  • 5,779 Pieces of Original Content Developed
  • Website
    • 1,575,864 Users
      • Up 53.6% vs 2019
    • 10.3 Million Search Impressions
      • Up 48% vs 2020
  • Social Media
    • 331,731 Followers
    • 8.8 Million Impressions
    • 488,184 Engagements
  • Emails
    • 5,899 New Subscribers
    • 50,699 Subscribers
    • 20.7% Open Rate
      • (Industry Average 16.6%)
    • 48 Emails Sent
Public Relations
  • 2.7 Billion Media Impressions
  • Publicity Value $3.8 Million
FAM Tours
  • 15 Influencers & Journalists Hosted
Travel Trade
  • 3,153 connections made with Travel Trade Professionals
  • Additionally, connections made with Virgin Holidays, Travelweek Canada and Youth Travel Planner
Pandora (Space Coast Grooves)
  • 15,000 Total Listeners
  • 109,000 Total Spins
  • 24 minute average listen time
With our agency &Barr, Florida’s Space Coast won a Gold in the 2021 Graphis
Florida’s Space Coast named one of the Travel Best of the World 2021 by National Geographic
Birding & Wildlife Viewing

5 Things you Should Know About Sea Turtle Season on the Space Coast

Space for Sea Turtles Florida’s Space Coast is a sea turtle’s paradise, with 72 miles of coastline, there’s plenty of space for these incredible marine animals to make their nests and lay clutches upon clutches of eggs. Sea Turtle season is a particularly exciting but sensitive time on the Space...

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Green Sea Turtle Swimming

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