2021 End of Year Review

Infographics

2021 End of Year Review Business Infographic2021 End of Year Review Marketing Infographic

 

The following is a text version of the information presented in the above Infographics

Space Coast Office of Tourism: 2021 Year in Review

Launches
  • 31 Launches from Kennedy Space Center and Cape Canaveral Space Force Station
Tourism Development Tax
  • Tourism Development Tax is up +5.7% vs 2019
    • FY 2018-2019 TDT: 16.02 Million Dollars
    • FY 2020-2021 TDT: 16.94 Million Dollars
Hotels
  • 10,670 Hotel Rooms in Brevard County
    • Hotels Rooms up 16% from 2019
  • 2.32 Million Hotel Rooms Sold
Port Canaveral
  • Port Canaveral is the 2nd busiest cruise port in the world
  • Port Canaveral was named Best Homeport in the US by Cruise Hive
Film on the Space Coast
  • 26 Film Permits were Issued by the Brevard County
  • 10 Major Productions Filmed on the Space Coast
Major Event Support
  • $221,500 Awarded
  • Recipients:
    • Great Florida Air Show
    • Cocoa Beach Air Show
    • Thunder on Cocoa Beach
  • Over $45 Million Dollars estimated economic impact
Grants
  • Tourism and lagoon
    • 13 Grants Awarded
    • $841,668 put towards shoreline restoration, enhancing parks, and education
  • Sports
    • 21 Events Awarded
    • $174,850 funded with an estimated economic impact of $28 Million
  • Cultural
    • 17 Grants Awarded
    • $140,000 invested in Arts and Culture in Brevard County with an economic impact over $7.3 Million Dollars
  • Capital Facilities
    • 1 Grant Awarded
    • $1,000,000 for Lori Wilson Park Restoration Project
Marketing Campaigns
  • $92 Million Dollars in Direct User Spend
  • $2.85 Million Dollar Budget
  • Return on Investment of 33 to 1
Digital Media
  • 5,779 Pieces of Original Content Developed
  • Website
    • 1,575,864 Users
      • Up 53.6% vs 2019
    • 10.3 Million Search Impressions
      • Up 48% vs 2020
  • Social Media
    • 331,731 Followers
    • 8.8 Million Impressions
    • 488,184 Engagements
  • Emails
    • 5,899 New Subscribers
    • 50,699 Subscribers
    • 20.7% Open Rate
      • (Industry Average 16.6%)
    • 48 Emails Sent
Public Relations
  • 2.7 Billion Media Impressions
  • Publicity Value $3.8 Million
FAM Tours
  • 15 Influencers & Journalists Hosted
Travel Trade
  • 3,153 connections made with Travel Trade Professionals
  • Additionally, connections made with Virgin Holidays, Travelweek Canada and Youth Travel Planner
Pandora (Space Coast Grooves)
  • 15,000 Total Listeners
  • 109,000 Total Spins
  • 24 minute average listen time
With our agency &Barr, Florida’s Space Coast won a Gold in the 2021 Graphis
Florida’s Space Coast named one of the Travel Best of the World 2021 by National Geographic
Beaches

$39 Million Beach Restoration Project Protects Wildlife While Protecting Way of Life

$39 Million Beach Restoration Project Protects Wildlife While Protecting Way of Life. Beach restoration on Florida’s Space Coast began as an effort to protect the 72-mile-long coastline from threats posed by beach erosion and storms. Today, the project is receiving national recognition for creating healthy habitats for coastal wildlife and...

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